Nike (NKE) Q4 2026 earnings review

A 407% Earnings Jump That Isn't Real

Nike's headline looks spectacular: EPS up 414% to $0.72, net income up 407%, gross margin up 890 basis points. Almost none of it is operating progress. A $986 million one-time recovery of tariffs—triggered by a Supreme Court ruling—drove roughly $0.52 of the $0.72 EPS and about 900 of the 890 bps of margin. Strip it out and the quarter is soft: revenue down 4% currency-neutral, clean EPS around $0.20, underlying gross margin 40.2% (down 10 bps). The full year tells the honest story—revenue flat, net income down 3%, clean EPS $1.58 versus $2.16. Management deserves credit for disclosing the windfall cleanly rather than burying it. But the turnaround's key proof point is wobbling, and CFO Matthew Friend is departing after ~18 years.

🐂 Bull Case

North America Wholesale Proof Point Held

The consolidated +1% currency-neutral wholesale number masked North America wholesale up 10% in Q4. The recovery playbook—re-engaging partners, leading with sport—is working where it was applied first. Nike's revenue and retail comp at Foot Locker turned positive for the first time in four years.

Running Engine and Margin Pulled Forward

Nike Running posted a fifth straight quarter of double-digit growth, adding ~$1 billion and gaining 5 points of statement-footwear share. Management now expects gross margin expansion to begin in Q1 FY27—earlier than the previously guided Q2—as supply-chain cost resets take hold.

🐻 Bear Case

The Beat Is an Accounting Artifact

About $0.52 of the $0.72 EPS and ~900 bps of the 890 bps margin gain are the one-time IEEPA tariff recovery. On a clean basis this is a down-4% currency-neutral revenue quarter with flat-to-lower underlying margin. Full-year clean EPS fell ~27% to $1.58.

Demand Softening and Margin Bought With Revenue

Management flagged a mid-April deceleration in North America retail and 'consumer under pressure around the world,' with no expected improvement over the next six months. The earlier margin inflection comes from tightening buys and cutting sell-in—the revenue guide was cut to down low-to-mid single digits to manufacture it.

⚖️ Verdict: 🔴

Bearish. Fade the optics. A legal windfall is carrying the headline while the real business—flat revenue, ~27% clean-EPS decline, decelerating currency-neutral sales, worsening China and Converse—points the other way. Disclosure quality is high and North America is a genuine bright spot, which keeps this from a 1. But this is a quarter to look through, not buy.

Key Themes

CONCERN NEW 🔴🔴

The $986M Tariff Windfall Masks a Soft Quarter

The single most important fact this quarter is that the earnings jump is non-operating. A Supreme Court ruling deemed IEEPA tariffs unauthorized, and Nike booked a $986 million recovery: a ~900 bps gross-margin benefit and $0.52 of the $0.72 EPS. CFO Friend volunteered the clean figures—Q4 EPS ex-tariff of $0.20 and underlying gross margin of 40.2% (down 10 bps)—rather than waiting for analysts to back into them. That candor is a genuine positive. But it confirms the print quality is low: this is a soft quarter dressed as a blowout.

CONCERN NEW

Accounts Receivable Spiked 26% on Flat Revenue

AR jumped to $5.9 billion from $4.7 billion, roughly 47 days of sales versus 37 a year ago—a red flag on flat revenue. The cause is largely benign: of the $986M tariff benefit, only ~$300M was collected in cash by quarter-end; the remainder sits in receivables awaiting recovery. This should unwind as cash arrives, but it inflates the balance sheet today and is a specific data point that cuts against the clean-earnings narrative. Worth monitoring that the non-tariff portion of AR is not also drifting.

DRIVER 🟢

North America Is the Turnaround Working in Real Time

North America remains the proof point. Q4 revenue grew 3%, wholesale grew 10%, and excluding the tariff refund, EBIT was down only 1%—meaning underlying North America profitability held despite tariff drag. The Foot Locker relationship inflected positive for the first time in four years. Running and Global Football grew double digits. This is the model management wants to replicate in EMEA and China, though it has not yet traveled outside the region.

DRIVER 🟢

Running Leads a Broadening Sport Offense

Nike Running delivered a fifth consecutive quarter of double-digit growth, adding roughly $1 billion over that span and taking 5 points of statement-footwear share across North America and Western Europe. The Pegasus 42 sold through well and was sold across 2,000 physical doors in China, not just online. Global Football rode the World Cup: kits sold 2.5x the World Cup 2022 pace, and the new Mercurial became the fastest-selling 24-hour cleated-footwear launch in Nike Direct history. The first output of the reorganized sport teams reaches market in Spring 2027, so the broadening beyond running is still ahead.

DRIVER NEW

Cost Reset Beginning to Show in SG&A

The one unambiguous operating positive is the supply-chain and cost-base reset. Roughly $400 million of severance was taken across FY26 to reduce facilities, resize the workforce, and change how product flows from factory to retail. It is already showing: Q4 SG&A fell 2%, with demand creation down 4% and operating overhead down 1%, even while funding World Cup marketing. Management expects these actions to drive positive operating leverage and gross-margin benefit in FY27 as the fixed base becomes more variable. This is the lever most within management's control and the clearest path toward the double-digit EBIT margin ambition.

CONCERN 🔴

Sportswear and Jordan Streetwear—Half the Business—Still Falling

Sportswear declined double digits in the quarter with a similar drop in retail sales, and management confirmed sportswear plus Jordan streetwear together represent roughly half of revenue and will stay negative into FY27, with improvement expected only in the back half. Nike removed over $2 billion of classic footwear this year, a decelerating pace versus the >$4B-from-peak framing. The fix—more than a dozen new sportswear silhouettes—arrives in the second half of FY27 and 'will take time to scale.' Until this half of the portfolio turns, top-line recovery is capped.

CONCERN NEW 🔴

Converse Is Now a Write-Down Candidate, Not a Reset

Converse revenue fell 32% in Q4 to $244 million, and full-year segment EBIT collapsed to $18 million from $240 million—down 93%, essentially breakeven. Management reframed the brand around Chuck Taylor and Jack Purcell 'lifestyle,' handing Shai Gilgeous-Alexander's signature to Nike Basketball. After multiple quarters of 'reset' language, near-zero full-year profitability suggests the problem is structural, not transitional.

CONCERN 🔴

Greater China Beat the Guide but Quality Is Poor

China revenue fell 17% currency-neutral, better than the ~20% guided—but the beat is thin. Full-year China EBIT dropped 20%, and the sequential inventory-cleanup tailwinds are unrepeatable. Management is deliberately selling in less to restore full-price health and expects near-term trends to stay in line with recent (negative) performance. Encouraging signs exist—the Shanghai House of Innovation grew double digits, reset doors are comping positively—but locally designed product doesn't ship until holiday 2027. China profitability is expected to bottom before sales.

CONCERN NEW

CFO Departure Into Investor Day

Matthew Friend is leaving after nearly 18 years, with no named successor in the prepared remarks and a transition promised 'over the coming weeks and months.' The exit is orderly and complimentary—not a governance red flag—but Friend has been the credibility anchor on the clean, transparent quantitative disclosure that is the strongest part of this story. Losing that voice mid-turnaround, just ahead of the November 16–17 Investor Day where a long-term margin target may finally appear, is a continuity risk worth logging.

THEME NEW

A Consumer Under Pressure, Not Just Self-Help

Management was explicit that the softening is demand-driven, not only strategic. After a strong March, North America retail decelerated in mid-April, tracking gas prices; sportswear fell double digits. Both executives said they are 'not expecting the environment to improve meaningfully over the next six months.' The World Cup is providing a June bounce—1.5 billion story views in week one—but that is an event tailwind, not a structural demand shift.

Other KPIs

North America EBIT ex-Tariff (25Q4) ~$1,035 million (derived)

Reported North America EBIT surged 91% to $2.0 billion, but $965 million of that is the tariff refund. Backing it out leaves ~$1,035 million, down about 1% YoY—meaning the region's underlying profitability was essentially flat despite tariff cost pressure. This is the cleanest read on the turnaround's leading geography: stable, not yet expanding, and a far cry from the headline.

Full-Year Gross Margin ex-Tariff (FY26) 40.8% (per CFO)

Reported FY26 gross margin rose 20 bps to 42.9%, flattered by a ~210 bps tariff-recovery benefit. The clean figure is 40.8%, still compressed versus the mid-40s Nike historically ran. Across the year, quarterly gross margin (ex-tariff) ran 42.2% → 40.6% → 40.2% → 40.2%—stabilizing at a depressed level. The genuine operating positive is the ~$400M of severance taken to reset the fixed-cost base, which management expects to drive margin in FY27.

Shareholder Returns (FY26) $2.5 billion total

Dividends rose 5% to $2.4 billion (25th consecutive year of increases), but buybacks were effectively switched off: just $123 million and 1.8 million shares for the entire year, against $3.0 billion in FY25. A turnaround management repurchasing almost nothing at a demonstrably depressed share price—while a one-time legal windfall props up reported EPS—is a conspicuous capital-allocation gap. Cash and short-term investments held at $9.0 billion.

Debt Maturity Wall (25Q4) $2.0 billion current

For the first time, $2.0 billion of long-term debt has rolled into the current portion (from $0 a year ago), while long-term debt fell to $5.9 billion from $8.0 billion. The first maturity is now on the balance sheet. With $9.0 billion of cash and short-term investments, solvency is not in question, but it is a new line item to track given reduced free-cash generation ahead.

Guidance

Q1 FY27 Revenue Down low-to-mid single digits

Decelerating. Reported revenue is guided down low-to-mid single digits with no FX benefit, implying currency-neutral growth 'consistent with recent performance'—roughly the -4% CN run rate. All forward guidance here comes from the call, not the release. The step down from Q4's -1% reported is driven mainly by FX flipping from tailwind to neutral, plus the demand softening management flagged.

Q2 FY27 Revenue Sequential deceleration vs Q1

Decelerating by design. Management pre-warned Q2 as the trough quarter, with a multi-point headwind from lapping unusually high prior-year EMEA digital promotions and North America wholesale shipment timing. This is a construction artifact of tough comparisons rather than a fresh deterioration, but it means the next two quarters get worse before better.

Gross Margin (Q1–Q2 FY27) Expansion beginning Q1 FY27

Pulled forward—but quality-flagged. Prior guidance called for margin to inflect positive in Q2 FY27; management now expects expansion from Q1, with Q1 gross margin 'slightly positive.' The catch is the mechanism: the expansion is bought by tightening buys, cutting sell-in, and reducing promotions, which is precisely why the revenue guide was cut. This is a mix-and-promotion lever, not demand-driven operating leverage.

EPS (Q4 FY26–Q2 FY27 cumulative) Flattish (ex-tariff)

Held. Across the cumulative window, earnings are guided flattish excluding the tariff benefit. The algebra is telling: the earlier gross-margin gain is roughly offset by lower revenue and a high-single-digit step-up in demand-creation spend for the World Cup. There is no EPS upside embedded—the pieces net to flat.

Tariff Rate Assumption (FY27) 10% through July, 15% thereafter

This is the forward cost anchor and a falsifiable input. Guidance assumes incremental tariff rates of 10% through end of July, stepping to 15% after. If the realized rate lands above 15%, the gross-margin expansion guide is at risk. Q1 SG&A dollars are guided flat (operating overhead down, demand creation up high single digits), and the full-year tax rate in the low-20% range.

Key Questions

Long-Term EBIT Margin Target

For a seventh-plus consecutive quarter, management declined to give a multi-year EBIT margin target, deferring it to the November 16–17 Investor Day. What specific margin level and timeline should investors anchor to, and why has it taken this long to commit to one?

CFO Succession

Matthew Friend is leaving with no named successor. Who will own the quantitative disclosure and capital-allocation framework through the rest of the turnaround, and how will the transparency on items like the tariff strip be preserved?

Capital Allocation at the Trough

With shares at depressed levels and $9 billion of cash, why was FY26 buyback only $123 million? What conditions would restart repurchases, and is the near-total pause a liquidity choice or a signal of low conviction on the current valuation?

Sportswear Inflection Timing

Sportswear and Jordan streetwear are half of revenue and stay negative into FY27, with new product only in the back half. What quantifiable milestones—sell-through, full-price mix—would confirm the inflection is real rather than another deferred promise?

Accounts Receivable Ex-Tariff

AR rose 26% on flat revenue, largely from the uncollected tariff receivable. What is the receivable balance excluding the tariff claim, and is underlying DSO stable, or is there collection or channel-timing pressure building underneath?